The article also gets into the genesis of the Queer in STEM project:
Allison had done some work on queer issues previously, on "discrimination in school settings, transnational queer migration, and identity development." So Jeremy asked Allison what she thought about the idea of a survey of a nation-wide sample of queer scientists – as a social scientist, did she think results like that would be publishable? "I responded, 'are you asking me to teach you about doing research with human subjects? Sure!'"
You should definitely go read the whole thing.